CHARACTER DESIGN - CONCEPT
NET NOW KIDS
Character design and visual concepts for NET NOW KIDS app to the campaign launch.
First draft: Design test for the characters.
The briefing was to design "simple and geometric" characters. So they chose those two couples above.
We did some concept tests for the scenery too. One iconic and another with more details.
For the characters, they liked the right fellow above. But we did some design changes to express better the kid's personality.
They approved and finally we could develop the whole family and put them to interact!
As long as we knew they loved the results so far. But suddenly the project stopped for a while!
After some time the client contacted us telling they liked the project but asked us to forget the first briefing and no longer use the "simple and geometrical" style because they wanted the characters more "gestual". So, we did more studies and redesigned the family with the concept they wanted.
Family made for the first animation of the campaign.
Frames of the "Ciranda" animation.
Storyboard made by the animation's director.
Visual concepts to guide the animation crew.
Credits
Client: NET NOW KIDS (nowkids.com.br) | Agency: Fbiz (fbiz.com.br) | Direction: Chalas & Dani (piloto.tv)
Animation: Estúdio Udes (udes.com.br) | Artist Representation: Norte (norte.art.br) | Visuals: Marmota vs Milky
Family and aliens made for the second animation of the campaign.
Frames of the "Marcha Soldado" animation.
Storyboard made by the animation's director.
Visual concepts to guide the animation crew.
Credits
Client: NET NOW KIDS (nowkids.com.br) | Agency: Fbiz (fbiz.com.br) | Direction: Chalas & Dani (piloto.tv)
Animation: Estúdio Udes (udes.com.br) | Artist Representation: Norte (norte.art.br) | Visuals: Marmota vs Milky
Family made for the third animation of the campaign.
Frames of the "Uni-Duni-Tê" animation.
Storyboard made by the animation's director.
Visual concepts to guide the animation crew.
Credits
Client: NET NOW KIDS (nowkids.com.br) | Agency: Fbiz (fbiz.com.br) | Direction: Chalas & Dani (piloto.tv)
Animation: Estúdio Udes (udes.com.br) | Artist Representation: Norte (norte.art.br) | Visuals: Marmota vs Milky
